In visiting the Youtube sites for Barack Obama and John McCain, I found most of the videos to be endorsements or speeches the candidate had given. While these appear to be organic in nature, we can not forget the contrived aspect of actually posting the videos. The celebrity endorsements found on Barack Obama's page were simply there to advertise another person's vote, in order to hopefully obtain yours. I certainly don't care who Justin Timberlake wants to vote for, nor to I condone a celebrity using their status to influence votes one way or another. There were also videos that involved attempts to discredit the other candidate’s credibility or ideals. These were most definitely advertising. While they are definitely polished there is nothing organic about either candidate’s video postings.
The user generated posts seemed to have a common trend. They were always showing a specific candidate in good light, while either depicting the other candidate negatively or even not at all. The posts were either actual clips from a TV segment, or a person relaying their political views to us directly (like in this video). I particularly found this video interesting in that it had vies from both sides. This video was intriguing, maybe because it evoked some emotion. Personally I do not agree with any video that directly and incorrectly attacks a candidate.
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